How to Start a Teeth Whitening Business

Since you're reading this, I'll assume you'd like to start your own teeth whitening business. And fortunately, the road isn't difficult, and the rewards are plentiful!

You will get efficient and thoughtful service from Onuge.

With the proper business plan, permits, equipment, and licensing, you can begin your own teeth whitening business. You can upsell these services at your existing dental practice or set up a flexible mobile teeth whitening service.

Why Teeth Whitening Is a Good Business?

The teeth whitening industry is a multi-billion-dollar industry. Demand is very high, and there is no sign of slowing down. In , the global teeth whitening market stood at $6.1 million. In fact, according to recent studies, revenue from global teeth whitening products is expected to reach $6.6 billion by .

Teeth whitening services are cosmetic enhancements, not dental procedures. Therefore, many entrepreneurs find the minimal startup costs and training requirements of starting a teeth whitening business appealing.

Additionally, teeth whitening services are quite lucrative due to the high profit margin. These services can cost between $450 to $650 at a dental practice. Conversely, a salon or kiosk can charge clients between $75 and $200.

Choose a Business Model for Your Teeth Whitening Service

There are different ways to start a teeth whitening business. For example, if you have an existing business in cosmetics or dentistry, you could add teeth whitening services to your current offers. However, if you are not in the beauty or dental industry, common business models include setting up a store or kiosk, offering a mobile teeth whitening service, selling private label teeth whitening products online, or becoming a distributor.

Dental Office

If you already operate a dental clinic, you should consider offering teeth whitening services.

Upselling teeth whitening products will generate more revenue and grow your business. You can also offer dental financing for your patients to help them afford the payments.

Beauty Professional

If you are a professional in the beauty industry and offer beauty services, you can add teeth whitening to the list. If you already have a customer base interested in cosmetic and beauty-related services, you may see immediate profits.

Remember to display complementary products next to each other to promote cross-merchandising. Also, make sure to update your advertising and marketing materials to get the word out.

Teeth Whitening Store or Kiosk

You can start your teeth whitening business small by renting space to offer teeth whitening services and products exclusively. Ideally, the most profitable location would be a mall with signage to attract customers. You can always grow your business from here.

Mobile Teeth Whitening Service

Mobile teeth whitening services offer a unique opportunity for entrepreneurs because the patient can be treated on-site at their home, workplace, or other offices throughout the day. In fact, unlike many medical and dental cosmetic procedures, teeth whitening treatments are usually relaxing, painless, and quick.

Offering mobile services can increase flexibility for the customer and help you stand out from competitors. Instead of customers coming to you, you go to them. You will need a mobile vehicle, such as a van or a truck designed with your business's logo. Starting a mobile teeth whitening service requires minimal investment and has high-profit margins. You can offer your services at home, near shopping malls, health fairs, or trade shows.

Private Label Teeth Whitening Products

If you are looking to manufacture your own whitening kits, consider working with experienced manufacturers that can produce private label products for your brand. In other words, a third party will manufacture your products and label them under your brand name. You can specify the ingredients, formula, and packaging, and at the same time, safeguard the quality of your products.

Teeth Whitening Distributor or Reseller

If you don't want to offer teeth whitening services or sell your own products, you can distribute teeth whitening kits to dentists, beauty salons, and spas from the manufacturer. Creating a presence through social media and an online store can help increase your sales. Additionally, your customers can enjoy the flexibility of having their kits shipped directly to their homes.

Get Teeth Whitening Training and Certification

To have a successful teeth whitening business, you need to learn how to whiten teeth effectively, safely, and legally. Moreover, getting the necessary training and certification will help you confidently answer your clients' questions and show professionalism.

Finally, consider framing your certificate and hanging it up in your office to reassure your clients that you are trustworthy. Teeth whitening training costs around $1,000 to $1,500. 

Research Your Competition

Before offering teeth whitening services, research your local competitors and evaluate their strengths and weaknesses. It will help you identify industry trends that you might have missed, understand why customers choose them over other competitors and how you can improve.

Moreover, you will figure out what types of services are lacking in your area to help you determine what kinds of services to offer. Finally, it will help you create a strategic plan for your business and the future.

Write Your Business Plan

Writing a solid business plan will increase a business's chances of success. A good business plan will help entrepreneurs understand how much capital they need to start a business, determine if the company will be profitable, provide an estimate of startup costs and revenue, anticipate potential problems, and compete in the marketplace. You can always edit and update your business plan to guide you toward different milestones.

Select Your Teeth Whitening Business Structure

If you don't own a beauty salon or a dental clinic and are starting your business fresh, you can operate your teeth whitening service as a sole proprietorship, LLC, corporation, or partnership.

When first starting your business, consider registering your business as a sole proprietorship or Limited Liability Company (LLC).

• A sole proprietorship is the simplest type of business structure because it doesn't require federal registration to operate. The sole proprietor pays taxes on business income on their personal tax returns ' the business itself is not taxed separately. However, the sole proprietor is liable for all the business's debts.
• An LLC offers limited liability protection and pass-through taxation. This means that the company exists as a separate entity from the owner, and the owner is not personally responsible for the company's debts and liabilities. Moreover, the small business owner pays taxes through an individual income tax code ' not through a corporate tax code.
• A corporation is a legal entity with rights and responsibilities as an individual. Meaning that it can enter contracts, borrow money, own assets, hire employees, and pay taxes on the profits. A corporation must have shareholders, directors, and officers. The shareholders own the company, the board of directors controls it, and the officers take care of the daily operations.
• Two or more individuals can form a partnership. Each partner invests a portion of their money and skills into the business. In return, each partner shares the profits and losses of the company. As a result, business owners are not subject to federal income tax like a sole proprietorship. Instead, they are taxed on their share of the profit.

Choose A Name For Your Teeth Whitening Business

Take your time choosing your business name because the name will represent you and your business. Also, check if your business name is available in the trademark database. Once you come up with the name, secure your domain name and social media profiles. You can legally register your business name with the United States Patent and Trademark office.

Registering your business is not free. The cost often fluctuates and is based on several factors, such as your state, county, business structure, and the organization you are registering with.

Get Your Teeth Whitening Business License

To operate your teeth whitening business, you need to obtain a business license, doing business as (DBA) registration, and a seller's permit. You can get your license through your state's business licensing website and your DBA and seller's permit from the state Department of Revenue. The costs vary depending on where you operate and state-specific requirements.

For instance, business licenses can cost between $20 and several thousand dollars. Completing the paperwork and paying the filing fees for a DBA can cost between $10 and $100. Additionally, many DBA requirements vary by state, county, and business structure, affecting the cost. Lastly, seller's permits are typically free; however, you may be required to pay a security deposit.

Invest in Quality Equipment & Supplies

Without purchasing the necessary products and equipment, you can't start whitening your clients' teeth.

The following items are necessary to get your business up and running:

• Teeth whitening light
• Professional teeth whitening kits
• Protective goggles
• Dental bibs & bib holder
• Professional tooth shade guide
• Handheld mirror
• Reclining chair
• Take-home products
• Waivers & after-care instructions

Set Up Your Business Location

Finally, set up your business location to start whitening your clients' teeth. Whether you have decided to rent a kiosk, or small office, or use your van or truck, make sure the place is clean and organized to give a good impression about your business. Also, make sure the business location is within your budget, is not saturated by your competition, and there is a high demand for your products and services.

Teeth Whitening Marketing Ideas

Here are several quick and simple actions to promote your teeth whitening business:

• Set up a website. A professional and informative website can help attract potential clients and give them a clear understanding of your services and pricing. Be sure to enhance your website with SEO to increase your visibility online.
• Set up a free Google My Business profile to extend your reach and list your business location on local search results, including Google Maps. With Google My Business, you can present important information about your business, such as your contact information, opening and closing hours, a link to your website, and upload photos of your work.
  Moreover, your clients can post reviews and questions about your business. Make sure to respond and engage with them to build a relationship.
• Social media is also a necessity for businesses. Use different platforms to attract and engage with your followers. Post regular updates about your services and promotions, and interact with your followers to build a loyal following. You can also use social media advertising to target specific demographics and reach a larger audience.
• Visual marketing. Share 'before and after' photos of clients who have used your teeth whitening services. These photos can provide visual proof of the results clients can expect and can be a powerful tool for attracting new clients.
  Create engaging and informative videos to showcase your services and build brand awareness. These videos can be shared on social media, your website, and through marketing campaigns to reach a large audience.
• Offer special promotions or discounts to attract new clients and retain current ones. You can also offer referral discounts to encourage clients to refer friends and family.
• Utilize marketing. marketing can be an effective way to reach a large audience and promote your business. You can send regular newsletters to your list and include special promotions and offers.
• Partner with local businesses. Partnering with local businesses can be a great way to reach new customers. For example, you can collaborate with local salons, spas, and dental offices to offer complementary services.
• Partner with influencers. Partner with local influencers or bloggers to reach a wider audience and promote your services. They can help spread the word about your business and provide social proof to potential clients.
• Word of mouth: Encourage satisfied clients to spread the word about your business. Offer incentives for referrals, and ask for online reviews to increase your online presence and reputation.
• Offer customer financing. Offer financing options to help clients pay for your services. This can increase the accessibility of your services and attract clients who may not have been able to afford them otherwise.

Bringing It All Together

The teeth whitening industry is booming, and starting a business in this field has a promising future. There are different business opportunities to leverage, such as offering mobile teeth whitening services, opening a small kiosk, or becoming a teeth whitening distributor or reseller.

No matter which path you choose to follow, make sure to get proper training, research your competition, write your business plan, and select your business structure and name. Finally, get your license and permit, purchase your products, set up your business location, and promote your business to get customers into your store.

Launching My Business - A Message From Our Founder

The company is the world’s best teeth whitening wholesale supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.

In , I left my corporate operations job in search of a more rewarding career. Yes, being in an upper management position at a reputable company is something to be proud of. But I felt that each week ended with little to no reward- the fruits of my labor seemed to come and go with each week's spreadsheet. I wanted more.

While on the hunt for freelancing jobs, I was contacted by an English businessman seeking a trustworthy, sharp partner to develop a branch of his dental supply company here in the US. We opened TheWhiteningStore.com with one goal - to deliver high-quality, made in USA teeth whitening products not only to consumers but to businesses looking for great products. 

After taking over as the sole owner of The Whitening Store in , I have proudly developed this business into a reliable source for all of our customers.

We develop an informative relationship with our customers and strive to stand out from our competitors as a transparent, informative source of advice that helps and walks alongside our customers' successes.

...That's why I wanted to share my journey and advice with others who are considering launching their own teeth whitening business.

 

Why Is Starting a Teeth Whitening Business A Good Idea?

Launching a teeth whitening startup might sound daunting, time-consuming, and even expensive. But really, a startup teeth whitening company is easy, opportunistic, and affordable.

Firstly, this is a high demand industry. The personal care industry makes on average $40 billion a year in sales. With online purchases being 3.1% of the share and physical location going in at 96.9% in shares, this is a huge industry to break into.

As we become more conscious consumers, natural products are becoming strong sellers. Natural products are expected to grow by 7-9% through . Therefore, the industry has a great opportunity to grow even more, which means your business will be able to flourish.

Another great reason to launch a teeth whitening business is that this is a great business model for success. There is a large profit margin for a profitable business model. Pricing with a dentist would be $450-650, with the cost at a beauty salon going for about $75-200. Low investment packages will have everything you need in order to set yourself up correctly.

With teeth whitening being such a versatile service for any business makes it a great addition to your existing business in dentistry or cosmetics. By this, I mean that if you are currently working at a dentist's office, this is a great place to up-sell teeth whitening services.

If you are a distributor then it is a great way to add to your business. If you own or work at a salon, it is a great add on service to include.

If you'd rather run a home business, you can sell home kits as well. The possibilities are endless for where a teeth whitening business could fit in.

Teeth Whitening is Rewarding

As mentioned before, the personal care industry is an easy and profitable market it break into. There are psychological studies that show that when people partake in physical activities that improve appearance, their self-confidence increases.

Of course, this can include exercising, but personal care is also a large part of this self-confidence. It just makes sense, doesn't it? If you take care of yourself, you are more likely to become self-confident, especially if you are doing things to take care of your appearance.

Another important factor when it comes to the psychological aspects of sales is that 96.9% of people buying personal care products want to do so in person. This is because they want to interact with a person who has expertise with the product.

Creating a human connection is crucial when closing the product sale with them. People trust people with valid information and expert advice.

Doing this line of work is rewarding for both parties. You are promoting self confidence and help someone achieve that through your line of work while making a living for yourself.

When people come into the office, they're often stressed from their day-to-day life and how confident they feel about themselves. You are giving them an opportunity to leave your office relaxed and more confident. Not to mention, the immediate results sell themselves.

Nothing is better than seeing a white smile that you helped create!

What You Need to Start-Up a Teeth Whitening Business

There are a few things that you will need to help your business flourish on the customer service end of things. Web tutorials are great for showing an easy how-to when it comes to doing the teeth whitening.

All of our products come with detailed instructions so you won't be left in the dark when it comes to application. Starter packages are a great and inexpensive way to show how to use everything.

 

Frequently Asked Questions

There are plenty of questions we are asked when it comes to figuring out the steps towards owning your own business. Specifically, let's address some of the most common teeth whitening business questions.

Do you need to be a dentist to perform a teeth whitening procedure?

White in Minutes Pro Tray teeth whitening kits allow anyone (not just dentists) to facilitate the whitening process. If you are going to physically touch someone's mouth during your procedure then a state license is required. 

Do you offer wholesale price teeth whitening products?

We do offer wholesale pricing and at a competitive discount. Supplies can be purchased directly on our website in discounted packs of 5, 10, 50 and 100 units. We make it easy to purchase based on your budget - small or large!

How do I get teeth whitening products for my business?

All of the products are on the website so you can order whenever needed and are not limited by business hours. 

Where do The Whitening Store's products come from?

All the teeth whitening products sold on TheWhiteningStore.com are manufactured in an FDA-certified manufacturing facility in the United States. Teeth whitening gels are manufactured in the US, along with many of the trays.

Some of the plastic products are made in China. They are assembled and assorted in our offices and ALWAYS stored in temperature-controlled storage.

What are the differences between the business starter packages?

The only difference with our packages has to do with lamp style. Each teeth whitening business package comes with a teeth whitening lamp, equipment and teeth whitening kits for the first 20 teeth whitening treatments.

Is a teeth whitening machine really a laser?

Teeth whitening lamps use a high-intensity cool blue LED light. It's not a laser, though that's what some other companies have decided to call it.

How do I get started as a teeth whitening professional?

It's EASY to order - click here. We accept all major credit cards. **TIP: Create an account to simplfy reordering teeth whitening supplies, gels and any other whitening material you may need to promote your whitening business.

For more china teeth whitening stripsinformation, please contact us. We will provide professional answers.