The Booming Lingerie Industry in China: Consumer & ...

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The lingerie industry is an intense and competitive market. Renowned global brands bank on fashion trends, quality, and style to sell their products, while independent manufacturers rely on price-friendly fashionable undergarments to market their products locally and internationally. Although world renowned brands have a somewhat stable market share, finding new markets is always an important factor for future growth. With that said, one of the biggest emerging markets to date is China, with an estimated growth rate of a little more than 8%.

The Consumers

While global lingerie designers and manufacturers try to employ serious marketing efforts to develop and maintain their brand image in this relatively new'but rapidly-expanding'industry, it is important to know that China itself is one of the major manufacturers and exporters of price-friendly apparels, including women's lingerie, to the global market. China is home to more than 1.3 billion people. That is a huge market for any industry. This is why most global manufacturers are trying to get their hands on a piece of the pie. 

The Chinese lingerie market is a vibrant and constantly developing sector with great potential for future growth. The market atmosphere in the country, when it comes to women's lingerie and intimate apparels, is composed of a wide range of national and international brands'the latter of which is generally unknown to the typical consumer. This is why when an international brand wants to enter the Chinese market, it has to essentially rebuild and sustain its brand image in order to capture the attention of the consumers.

Amongst the rich Chinese, there is a marked decline in their notorious (and oftentimes berated) obsession with brand logos and other flashy displays of wealth. As such, we are seeing a rise in the popularity of invisible, covert luxuries for personal satisfaction, most noticeably in lingerie offerings. This altered view on decadence has prompted the entry of well-established European lingerie brands, such as Etam, La Perla and Aubade.  While these brands present an image of sophistication and luxury in attempt to satisfy the Chinese predilection for foreign goods, the degrees of their market penetration pales in comparison to homegrown underwear brands. The superstar of these is La Miu (''), which has achieved household-name status in a mere 7 years.

Christened the "Victoria's Secret of China," La Miu excels, ironically where Victoria's Secret in China failed. Like the massive US chain, it targets middle class women with its mid to high end, fashion-focused lingerie. However, La Miu and other successful Chinese brands tap into Asian women's aspiration to be cute and innocent, rather than sexy. It's an aesthetic called "kawaii" that originated in Japan and now pervades throughout all of Eastern Asia. Likewise, here at Petite Cherry, this "cute-centric" ideal forms the core of our design philosophy. It's no surprise that our lingerie incorporates Japanese influences in the form of youthful colors, ruffles, ribbons and trims.

Compared to Caucasian women, Chinese women on average have more petite frames and a greater concern for slim body contour. Shaping functions like push-up and back-fat concealment are therefore priorities for her. The neglect of these functions by Western imports has been to the benefit of Chinese brands, whose designs often include ample push up padding and spandex-like architecture as standard, not premiums. We've taken that to heart at Petite Cherry. Most, if not all, of the bras from our Cute Collection incorporate removable push up "cookies" and high-stretch fabrics to create a shapely figure that flatters both under and without clothing.

The country's intimate apparel industry is fast moving and dynamic. The lingerie market alone has an estimated value of around US$2.3 billion. China is also ranked as the 3rd largest when it comes to luxury consumption and is a major player in the fabric industry'both in manufacturing and consumption.

The Producers

China's lingerie industry has not always been this lucrative. In the past, Hong Kong was the business capital and the manufacturing hub of the country. During the s, many factories in Hong Kong began moving across the border and into the neighboring cities, such as Shenzhen and Dongguan, mainly due to the price difference. In addition to manufacturers, various companies originally based in Hong Kong also started to move their base of operations on the other side of the river delta, mainly around the cities of Zhongshan and Zhuhai, because of logistics and the higher concentration of Cantonese-speaking workers in the region. 

Located just west of the city of Guangzhou, in the Nanhai district of Foshan City, is a large concentration of lingerie factories. Today, the areas around the Pearl River delta and the Guangdong Province region have the highest cluster of mid and high end lingerie manufacturers. This is where some of the most popular and highly regarded Chinese lingerie brands in the market are located. Petite Cherry lingerie is sourced from the Foshan area as well. =) Many of the textile factories and accessory suppliers are also found in this region, including some foreign fabric manufacturers of lace, microfiber, and other fabrics used on women's lingerie. The cities located in southern China, specifically around the Pearl River delta, are considered to be the largest production center for women's lingerie and intimate apparel.

The city of Shantou, located in the eastern part of Guangdong Province, is another lingerie manufacturing center in China that is known for producing low end bras and panties for both the local market and for overseas importers. The average quality of the products produced in Shantou is slightly lower than those manufactured in cities like Dongguan or Zhongshan. But because of the difference in labor costs in this area, lingerie manufacturers in Shantou are able to produce exceptionally cheaper products, making the region a popular destination for low end buyers. 

Located four to five hours to the east of Shantou is the city of Quanzhou. Home to thousands of manufacturing workshops that produce cotton bras, panties, and other undergarments, as well as molded cup brassieres. Cotton fabrics are manufactured locally, so they can be purchased at very low cost. Resulting in a much lower price range when it comes to cotton underwear from the region. Prices in this locale are even lower than those produced in Shantou. Most factories in these cities and provinces do not directly conduct business with export consumers. Factories generally go through trading companies based in either Xiamen or Hong Kong. 

Although Yiwu, Zhejiang, is home to the world's largest wholesale market for small commodities, there is not much in terms of lingerie manufacturing expertise here. Some factories specialising in seamless underwear exist. Going towards the inner provinces, namely Jiangxi, Guangxi and Hunan, you'll find some newer lingerie factories attracting lower-cost labour. However, they pay a bit more to transport fabrics and materials to them.

Planning to Start Your Own Lingerie Business?

If you are looking to either manufacture or source lingerie for your own business, China should definitely be at the top of your list. Don't be misled by people who say China only has cheap, poorly made goods. Anyone experienced with China sourcing knows that there are many trustworthy, quality Chinese manufacturers if you take the time to seek them out.

Although Alibaba is now the de-facto source to look for Chinese suppliers of underwear (or any consumer good for that matter), it may not be the best option if you are just starting out. This is because they only recruit large suppliers who have dealt with an established Western brand or who pay for Alibaba to promote their company. This makes it difficult to judge the quality and reliability of suppliers. In addition, these companies often require large order minimums. The usual MOQ (minimum order quantity) for lingerie is pieces per color. With the exception of those who have funding, this quantity is unattainable by most small to medium sized businesses. You will need a highly strategised distribution network to sell that much. Now, this isn't because the Chinese suppliers are assholes. For them, it is simply not profitable to start a new production line to make anything less than pieces.

The more feasible but harder route is to find one of the underwear suppliers that's not on Alibaba. These are often small factories operating at less than 40% capacity and with a single owner/manager. Some of these are hungry for business and will accept your order even if it's a couple hundred pieces. You may even find one who is in the business of manufacturing similar products but is willing to rework production lines to make your lingerie (e.g. at Petite Cherry we converted a swimwear factory managed by a former bra maker). You will need business connections and an extremely convincing argument to make this possible. One tip I'd give is to seek factories with a 2nd-generation manager, preferably below 29 years of age. This means he's in charge of a family business whose retired owners (his parents, grandparents, uncle) used to deal with foreigners. As a young business owner, he is probably more receptive to new ideas from other entrepreneurs and therefore more willing to accept your small order quantity.

Alternatives to Chinese lingerie manufacturers include those in Thailand and Vietnam. These countries have expertise in bra manufacturing (and generally in textiles), producing for the likes of Victoria's Secret and La Senza. However, Thai and Vietnamese suppliers are fewer, more difficult to access and may require higher order minimums.

For those of you not interested in producing your own lingerie, but simply sourcing and reselling finished goods the industrial city of Dongguan, China, is the answer. Home to China's largest garment wholesale markets, Dongguan is peppered with thousands of trading companies specialising in all sorts of women's underwear; the range includes everything from maternity bras to disposable panties. You can find suppliers accepting quantities as low as a few pieces per color or style. You will need someone fluent in Mandarin to help you navigate and negotiate through the markets.

If you do not have the time to learn Chinese or hire a translator and fly to China in search of a lingerie supplier, Petite Cherry offers wholesale pricing for our lingerie to retail stores and resellers. Our order minimum is only 30 sets, within which you can mix sizes, colors and styles. We also have a dropshipping programme, where we handle all the warehousing and order fulfilment. Having grown up in Canada/the US, we're fluent in English and have a totally intimate knowledge of Western clients' tastes and expectations. Drop us a line if you're interested.

When it comes to bras, China has got it all covered. The best bra manufacturers in China have perfected the art of creating undergarments that are not only comfortable but also stylish and affordable.

These manufacturers have taken the time to understand the needs and desires of women from all walks of life. From everyday essentials to special occasion pieces, they have it all.

What sets these manufacturers apart is their attention to detail and commitment to quality. They understand that a good bra is not just about the design, but also about the fit. They use the finest materials and employ skilled artisans to ensure that every piece is perfect.

In this article, we'll introduce you to some of the best bra manufacturers in China; we hope that you find it valuable.

 

Best Bra Manufacturers in China ' Top Picks

 

1. Guangzhou Xinke Silicone Products Co., Ltd

• Year Founded:

• Location:

  Guangzhou, Guangdong Province

• Company Type:

  Manufacturer, wholesaler, exporter

• Main Products:

  Invisible bras, silicon bras, invisible bras, silicone nipple covers, bra inserts,

• Other Products:

  Other lingerie accessories

Xinke Silicone Products is a well-known brand for manufacturing silicone and invisible bras. They've been in the business for over a decade and have established themselves as one of China's most reputable bra-manufacturing brands. Their customer base spans China, Asia, Europe, and North America. In China, they have hundreds of wholesale outlets and supply units.

The reason for the eminent success in this field is the highly skilled workforce, an expert R&D team, a state-of-the-art art factory, and an effective management team. All of these help them attain a strict quality control standard and produce high-quality underwear that is acceptable and trusted by many customers. They have bagged an ISO certification as a plus to their reputation.

On their website, you will find an extensive catalog of their products with detailed explanations of materials used and how to make a purchase.

 

2. Shantou Ladymate Apparel Co., Ltd

• Year Founded:

• Location:

  Lingerie town, Gurao town, Guangdong Province

• Company Type:

  Manufacturer, distributor

• Main Products:

  Plus size underwear/ OEM/ODM service

• Other Products:

  Accessories, knitting, wears

Shantou Ladymate Apparel is based on the manufacturing of plus-size underwear. These are A-K cup sizes, 28-52 band sizes, and x5-6XL.

They produce standard-size undergarments as well.

Many high-profile brands have partnered with Shantou Ladymate Apparel to make sexy, high-quality underwear.

They have a state-of-the-art factory with over 150 employees. These facilities have modern technologies and top-notch procedures for quality control management. Their machines can handle bulk and small manufacturing orders. They also use eco-friendly materials and manufacturing processes.

Their brand has been a go-to supplier for many businesses in North America, Europe, and China. They constantly sell products such as nursing bras, lingerie, sports bras, sleepwear bras, shapewear, panties, and bodysuits. Their product variety is endless.

They have remarkable customer service, which they constantly work to make more suitable for their customers.

 

3. Jinjiang Jspeed Garment Co., Ltd

• Year Founded:

• Location:

  Fujian Province, China

• Company Type:

  Manufacturer, exporter, wholesaler

• Main Products:

  Lingerie bra, men's and women's underwear

• Other Products:

  T-shirts, vests, tracksuits, swimwear, accessories, etc

JS Underwear is a prominent underwear manufacturer, exporter, and wholesaler in China. They produce a vast range of underwear for men and women and high-quality bras for women. Their product range includes baby bip, sleepsuits, rompers, boxers, thongs, children's briefs, men's briefs, and many others.

Although this company mainly produces underwear, it also produces one of the best bras in China. Its websites list an extensive list of its bra products.

They own a large factory with state-of-the-art machinery to make these high-quality underwear. These machines are handled by over 200 experienced workers with top knowledge of the best underwear materials and how to use them.

The skilled employees also ensure eco-friendly materials of the most beneficial properties are used to produce these bras and underwear to provide the best experience when they reach consumers. All these steps are carried out as JS Underwear appreciates quality and everything to satisfy its customers.

 

4. Foshan Casland Garments Co., Ltd. 

• Year

  Founded:

• Location:

  Foshan, Guangdong, China

• Company Type:

  Manufacturer, exporter, wholesaler

• Main Products:

  Fashion bra, sexy lingerie apparel, shapewear, swimwear, training and performance wear

• Other Products:

  OEM and ODM services, apparel, 

Foshan Casland Garments Co., Ltd. is a global company with numerous advanced factories in China. It is a leader in sexy and luxurious lingerie globally, focused on raising women's self-esteem and making them feel more comfortable in their bodies. 

They have been recognized for the fashionable undergarments they produce. Professional designers and a sample-making team make these fashionable undergarments. They can make over 30 lingerie designs monthly, which follow the trends in the world and satisfy customers' fashion desires.

Foshan Casland Garments has over 100 workers, which allows it to mass-produce and supply bras and lingerie worldwide. 

On their websites, you can find all the various ranges of apparel they produce, including bodysuits, nightdresses, sexy, fashionable briefs, etc

 

5. Santox Systems Limited

• Year Founded:

• Location:

  Guroa, China

• Company Type:

  Manufacturer, wholesaler

• Main Products:

  Lingerie, bras, panties

• Other Products:

  Women's products like adaptive wear, shapewear, OEM and ODM services, etc

  For more China Lingerie Factoryinformation, please contact us. We will provide professional answers.

This Chinese underwear guru has been in the manufacturing business for over ten years and has harnessed their skill in making high-quality underwear for women, raising their self-esteem and making them feel the best selves in their bodies. This company's biggest inspiration is its vision to make the best wear that can activate a trusted relationship with customers. They have dedicated their efforts to bringing the most experienced staff, the best materials possible, and high-end machines to achieve this.  

They are committed to serving women with luxurious bras made with the safest materials. Their exclusive and exquisite designs come in every size, so customers can pick any that is comfortable. 

Their headquarters is located in Gurao, which is the biggest underwear manufacturing town in China and is equipped with a 5,000-meter square advanced factory. Over 100 experienced workers handle the manufacturing operations in their factories with intricate accuracy.

They also have numerous processing stages where their products undergo treatments and tests to determine their strength and maintain quality. They also have countless wholesale outlets scattered across the country.

Their market spans not only China but also Southeast Asia, America, Africa, the Middle East, and many other countries. They are active suppliers to the biggest wholesale and retail brands and have partnered with more than 1,000 businesses around the globe.

 

6. Aimer International Company

• Year Founded:

• Location:

  Buildings 218 and 219 Wangjing Development Zone Lize Zhongyuan District 2 Chaoyang District Beijing, China

• Company Type:

  Manufacturer, supplier

• Main Products:

  Undergarments for men and children, lingerie for women

• Other Products:

  Tops, t-shirts, swimwear, sleepwear, sportswear, polo shirts, etc

Aimer International Company is a big Lingerie brand and other associated products. In , the first company co-owner created an alloy bra; they have since stormed upon the bra market and acquired loyal customers.

In China, they have over 20 wholesale supply subsidiaries and more than 300 branches scattered across the country. The quality of their bras is unmatched. Highly experienced personnel handpick the materials for creating these undergarments, ensuring they are the safest and most comfy.

They have numerous lines of lingerie, which are displayed on their websites.

Their facilities carry state-of-the-art machines and are controlled by design experts, which helps to make their luxurious lingerie.

Companies overseas have partnered with Aimer International Company for ODM services for over ten years. These companies are mainly in France, Sweden, Italy, and other European countries.

 

7. Neiwai

• Year Founded:

• Location:

  Shanghai, China

• Company Type:

  Manufacturer, distributor

• Main Products:

  Women's underwear and lingerie

• Other Products:

  Accessories, lounge, Sportswear, pajamas, jackets, etc

A decade plus was all Neiwai needed to drop a firm foot on the Chinese bra market. Since its establishment in , they have produced comfortable, high-quality lingerie at competitive prices.

Neiwai is in business with several brands, constantly supplying undergarments to them. In China, they are already competing with the biggest bra-manufacturing brands. The competition results from the large number of loyal customers they have maintained.

They provide irresistible benefits to their customers, including comfortable customer service and very affordable and convenient shipping for overseas clients.

They have numerous factories stacked with highly skilled employees working with state-of-the-art equipment. Their lingerie comes in cotton, silk, Lycra, and tenol. These materials were picked because of their durability and comfort on the body.

The range of their other products apart from undergarments includes t-shirts, swimsuits, tees and tanks, shorts and skirts, joggers, outerwear, socks, etc.

 

8. Guangzhou Junyan Finery Co., Ltd

• Year Founded:

• Location:

  Guangzhou, China

• Company Type:

  Manufacturer, distributor

• Main Products:

  Ladies' underwear

• Other Products:

  Accessories

This company produces a couple of underwear, such as push-up panties, silicone bras, silicone straps, sports bras, and nipple covers. These undergarments undergo several processes that stretch and observe their limits before they are sent into the market. These processes are done to ensure strict quality control of the products and ensure every single one follows the company's standards. Their undergarments are also luxurious and suit every age group.

They have a highly experienced workforce of over ten people who operate high-quality machines and also handpick beneficial raw materials for their business.

They have numerous wholesale outlets and distribution channels across China. Their products have attracted loyal customers, and their business is gradually expanding to neighboring countries.

 

9. Shantou Huichen Fashions Co., Ltd

• Year Founded:

• Location:

  Shanali industry Area, Nanyan town, Shantou, Guangdong, China

• Company Type:

  Manufacturer/Factory and trading company

• Main Products:

  Lady's bra, underwear

• Other Products:

  Seamless style, sexy lingerie, etc

Shantou Huichen Fashions Co., Ltd is a Chinese-based producer of women's apparel, particularly bras, underwear sets, panties, shapewear, etc.

They produce over six underwear lines and are supported by highly competent brains in their employee batch. Their underwear comes in plus sizes and small ones to cater to all customers.

Shantou Huichen has built their business on trust between them and their customers. They achieve this by putting quality before profit. They produce fashionable underwear to improve their customers' self-esteem, and they come with reasonable prices.

They have an advanced factory with high-end machinery controlled by over 500 workers. Large-scale production is efficiently carried out in this factory. Hence, they have been successfully supplying high-end lingerie in large numbers to international markets in Mexico, Canada, America, Chile, Dubai, South Africa, France, Germany, and Poland.

They have successfully acquired Walmart, BSCI,  and Walmart certifications. This certification has further boosted their customers' trust and loyalty. Presently, they make over 2 million dollars annually in underwear sales.

 

10. Huizhou Yoli Technology Development Co., Ltd

• Year Founded:

• Location:

  Huizhou, China

• Company Type:

  Manufacturer, wholesaler

• Main Products:

  Women's bra

• Other Products:

  Accessories, men's underwear, etc.

Huizhou Yoli Technology is a reputable bra manufacturing company that has attracted many local customers in China and abroad. They have been in the business for over three decades and have mastered what best suits consumers. They are constantly trying to bring out the best from their services.

Besides bras, they produce high-quality men's underwear and other women's apparel like briefs, etc. They have a large factory in Huizhou where they use high-end machines to manufacture these products.

Their factory houses over 300 employees. With this amount of workforce, it becomes effortless for Huizhou Yoli Technology to produce a large number of women's bras that can cater to their Chinese customers and even wholesale merchants abroad.

They are a successful business and have traded with big online and physical retail shops. They make over 5 million dollars annually in sales.

 

11. K-Loyal

• Year Founded:

• Location:

  West side of tax bureau, Lingwei Road, Xianbo Village, Gurao Town, Chaoyang, Shantou, Guangdong, China.

• Company Type:

  Manufacturer, Industrial and trade

• Main Products:

  Undergarments, swimwear, sportswear

• Other Products:

  Panties, shapewear, period panties, OEM/ODM services

K-Loyal has channeled its decades-plus experience into creating a modern factory that makes and markets highly fashionable undergarments. Their factory can produce 12,000,000 units annually in 1,000 plus unique designs.

Over 30 sourcing team members and 15+ design inspectors carry out these manufacturing processes. They are highly experienced and ensure the excellent quality K-Loyal products always possess. K-Loyal also considers environmental protection, whereby they use eco-friendly materials and manufacturing processes.

They also provide ODM/OEM services and products to over 100 plus high-profile brands in the domestic Chinese market, Europe, and North America.

Supply and distribution are effortless and fast as they have a dynamic supply chain, which is one of the many reasons customers rely on K-Loyal for their underwear supply.

 

Frequently Asked Questions

Where are the most bras manufactured?

China has the most enormous amount of bras manufactured and supplied to other parts. China has a large, inexpensive workforce, and the number of industries is vast. These conditions make bra manufacturing just like other commodities easier.

Also, China has a significant population of women. So, the demand for bras is in excess, and the market will only be sufficient if numerous factories are not set up to support this demand.

How can I find a suitable online bra wholesaler?

You can find a reputable online bra wholesaler in a couple of ways. One way is to throw in a Google search with specific keywords like the location you need the wholesaler to be and the type of bra you are looking for supplies for. You can review results, customer feedback, and ratings to confirm the company's reputation.

Another way is to attend trade shows of bra companies, which are held at various intervals yearly. Attending these shows can help you have a physical look at their products before making a purchase.

Which bra material is best?

Microfiber and cotton bras have proven to be the best, as the bras tend to be comfortable. The microfiber makes it lighter, while the cotton provides a soft feeling.

Consider ordering bras with these materials, as their demands are relatively high.

 

Wrapping Up

We understand that in a crowded Chinese bra market, finding the right supplier can be a real headache, especially if you end up with an unknown or unreliable one. That's where Moer Sourcing comes in.

We're here to simplify your purchasing process. With over 15 years of experience and a skilled team, we specialize in finding the products you want at reasonable prices.

With us, you've found a trusted partner. Contact Moer Sourcing, and let us help you find that perfect product!

 

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