How to Save Money When Buying advertising display solutions

Tips to Save Money When Buying Advertising Display Solutions

In times of reduced spending, buying new advertising display solutions can be daunting due to the associated costs. However, these tips will help you cut costs and still succeed.

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Reuse and Rent

Investing in newly designed advertising displays and participating in trade shows can become very costly. Ensure you have a trade show budget to control expenses and find affordable display options. Consider using previously owned displays, available at a fraction of the cost of new ones, and customize them with updated graphics. This approach helps reduce both design time and costs.

Renting display solutions is another excellent way to save money. Companies that do not exhibit regularly would benefit from renting instead of buying, which eliminates construction costs, storage fees, and allows for a more affordable trade show presence.

Choose Lightweight Materials

Shipping and drayage fees can be a substantial part of your exhibition budget. Opting for displays made from lightweight materials will help reduce these costs significantly. Popup displays or hybrid exhibits using fabric graphics are a great choice as they are lightweight, easy to fold and pack, and often machine washable. These features make them cost-effective with minimized shipping expenses.

Opt for Modular Solutions

Modular exhibits, which can be disassembled into small parts and packed into small containers, offer versatility and reduced handling fees. This type of advertising display is not only adaptable to different exhibit spaces but also lowers shipping costs.

Invest in Durable and Flexible Banner Stands

Banner stands are highly reusable and can be adapted for various display needs, making them a cost-effective investment. When well maintained, quality banner stands endure multiple trade shows and business presentations without needing extensive modifications. Some banner stands can even be joined to create full back walls or custom shapes.

For more cost-effective solutions, it's advisable to invest in durable displays that withstand frequent use, saving on continuous expenditures.

Estimate and Plan Your Budget

Creating a careful and detailed trade show budget is essential. Categorize your expenses to better track and control your spending. Consider allocating your budget in three main areas: exhibit-related costs, service costs, and promotional costs. By having a clear budget, you'll be able to make necessary adjustments to keep costs manageable.

Break Down Costs

Understanding the breakdown of costs helps you identify areas where you can cut back. Show services, exhibit design, shipping and drayage, promotion, staffing, and miscellaneous expenses each account for different percentages of your total budget. If you identify high-cost areas, you can find ways to reduce them without compromising on the quality or impact of your exhibit.

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Key Considerations

When calculating your trade show budget, it's crucial to consider the overall costs and effectively manage them. This involves making strategic decisions about the size of your exhibit space, types of promotional materials, and number of staff members needed.

Summary

In summary, buying used or renting can significantly reduce your costs. By selecting lightweight and modular displays, and carefully planning transportation and setup, you can cut costs effectively. Remember, maintaining a detailed and categorized budget is key to managing your expenses. For more tips and detailed solutions, visit our article on advertising display solutions.