5 Must-Have Features in a Whatsapp API Providers
10 Unique API Benefits you need to know in
ITNIOTECH supply professional and honest service.
Let's face it; we all use multiple times a day & open texts from family, friends as well as Businesses.
So, if you're thinking of using for your Business, you're on to something.
has over 98% message open rate & 45-60% click-through rate & carries a fantastic potential for Business Growth.
That's why, many top-tier Brands like Skullcandy, Rentomojo, Vivo, SpringWorks & many more are using API from AiSensy to scale their sales & notch up their customer support.
So, should you put your foot forward & get started with API for your business?
Hell Yeah!
Let's find out why.
In this blog, we'll list the top 10 Benefits of using API for Business.
Before we move ahead here are some useful resources you should read.
Read: The Complete API Guide ()
Read: Chatbot Guide ()
Read: Everything you need to know about Cloud API
What exactly is API?
API isn't an App like Business! It is more like a medium built for small-mid-sized businesses & enterprises, helping them scale their sales & provide top-notch customer support using .
It is the best medium for businesses looking to engage a massive audience on .
doesn't provide a platform or an application to use the API. You'd need the help of a API provider like AiSensy to use API. Using AiSensy, you can:
- Broadcast messages to Unlimited users in one go
- Integrate your CRM & Software to automate Notifications on . E.g. Order Confirmation, Delivery Updates.
- Send Retargeting Campaigns to segregated audiences
- Provide Multiple Human Live Chat on unlimited devices using the same number
- Install Chatbots to automate common customer queries
And much more...
At a Glance
1. Skyrocket your Business' reach with
2. Build a strong Brand Identity
3. Sell like crazy by sending Messages with Clickable Buttons
4. Provide Unmatched Customer Support
5. Connect with Customers Globally
6. Guarantee safety of User's Privacy with end-to-end Encryption
7. Send personalized communication to customers
8. Connect your CRM & send automated Notifications
9. Affordable Pricing
10. Best platform for 2-way Communication
Top 10 Benefits of API for Business
1. Skyrocket your Business' reach
There are 2.2 Billion Monthly Active Users on , using it for 38 minutes/ daily on average.
What's better is the 98% message open rate & 45-60% Click-through rate for messages sent on .
is the perfect place to send Broadcasts to hundreds & thousands of users with the Smartest Engagement Platform like AiSensy.
Using AiSensy, send Broadcasts to unlimited users (only for Tier 4 Users) & Skyrocket your Business' reach smoothly using .
2. Build a Strong Brand Identity
7 in 10 people buy from brands they trust!
API helps set this trust by establishing a Strong Brand Identity with the esteemed Green Tick.
The Green Checkmark is a direct confirmation from , confirming your Brand's reliability. Whenever a user sees the Green Tick on your Profile, they'll know they are talking to a trusted Brand.
Also, with the Green Tick, your contact will appear with the name instead of the number, even to users who haven't added you to their contact.
With AiSensy, apply for Green Tick for free & establish an authoritative presence on .
Read: How to apply for Green Tick
3. Sell like Crazy by sending Actionable Messages with Clickable Buttons
One of the top 10 uses of is that it helps you drive as much as 3x more sales in comparison with Emails & SMS.
API helps triple your conversions, by allowing you to make messages more actionable with Clickable Buttons.
Adding Clickable CTA Buttons & Quick Replies to messages make them more engaging & powerful.
Not just clickable buttons, your messages can include rich media like Images, Videos, Files, emojis & more.
As the below image shows, a Green Tick on your Profile, an image of your product, a personalized promotional offer & clickable buttons make your messages highly actionable!
Send Clickable Button with API platform AiSensy4. Provide Unmatched Customer Support
One of the top Business benefits is that it allows you to provide top-notch customer support to clients.
67% of customers buy from brands providing quality Customer Support.
is the perfect platform to provide amazing Customer Support in real-time to users.
Whether it's a query about a product, a complaint or a warranty claim, everything can be handled efficiently with a 1:1 Live Chat.
Now, using Business App, you can provide customer support on up to 5 devices (1 Mobile + 4 PCs).
Read: How to set up your Business Account
But, there's no way to assign chats or monitor an agent's performance.
So, if you're dealing with large message volumes, choose API-based platform like AiSensy.
With AiSensy, you can have unlimited customer support agents answering multiple customer queries at once. Your agents can answer customer queries on the go from a PC, Mobile or Tablet by using AiSensy's WebApp.
5. Connect with Customers across the Globe
2.2 Billion Users from 190+ countries across the globe are active on .
It is the most popular communication platform across countries like India, Brazil, the US, Saudi Arabia & more.
This makes the most accessible Marketing Platform to offer your products & services on a global level.
No matter where you operate, you can target audiences across multiple countries easily by connecting with them on .
6. Unmatched Security with End-to-End Encryption
Users are highly concerned about their security!
87% of people won't involve with businesses in case of security concerns.
eliminates this security question with End-to-End Encrypted messaging enabled.
Similarly, all messages exchanged between Businesses & Customers via API are safe & end-to-end encrypted.
This makes the safest place for Banks, Financial Institutes & many more businesses to share sensitive information without any safety concerns.
7. Send Personalized Communication to Customers
Personalized communication is one of the most major Business benefits.
71% of customers feel frustrated if their shopping experience is impersonal.
is the perfect platform to personalise your customer experience.
With emojis & the availability of rich media options like Images, audio, files, clickable buttons & more; you can create personalized messages to enhance your customer's shopping experience.
8. Connect your CRMs & Softwares to Send Automated Notifications on
Automated Notifications are ones that get triggered whenever a user makes an action; e.g. purchases a product, makes a payment, etc.
Now, these notifications are generally sent via Emails & SMS.
The benefit of automating these notifications on is that you'll get more Open rates & conversions.
So, if you have a very high Abandoned Cart Rate, you can automate an Abandoned Cart Recovery Notification on & recover 25-60% of Abandoned Carts on average.
This is possible by integrating your Ecommerce store or software with AiSensy.
Connect your CRM, Payment Portals, and eCommerce Platforms like Shopify, WooCommerce, and Hubspot, Zapier via APIs to automate these notifications on .
Also Read: Complete Automation guide
Check out: + AiSensy Integrations
9. Affordable Pricing
is the most affordable platform to market your Products & Services.
If you use Business App, you won't be incurring any marketing costs. But, the Business App offers extremely minimal features which might not fit the needs of businesses with high message volumes.
In that case, you should use API.
There are 2 charges for API:
- Charges - Charged by directly for the number of monthly conversations with users. Conversation is a 24-hour messaging window initiated only when a business messages a user. Check out this Conversation Based pricing guide to know more.
- API Provider Cost - API providers like AiSensy charge for providing a No-code, all-in-one Platform to utilize the complete potential of API.
To know more about API pricing, click here.
Top-tier Businesses like Skullcandy, Vivo & more are enjoying 150x ROI by using API with AiSensy. Want to be one such business?
Get started with Free Business API
10. Best Platform for 2-Way Communication
Customers prefer direct communication with brands before making a purchase.
helps by making 2-way communication possible between brands & users.
On , customers can connect with you & get answers to their queries in real-time instantly.
If you use AiSensy, you can assign customer chats to your agents easily & let them handle their queries; all under one single platform.
To monitor Agent's performance, hop on to Agent Analytics & view how many assigned conversations they solved.
With AiSensy, drive awesome Marketing Campaigns, sales & two-way communications; all under one single platform.
API FAQs
No, API isn't free. You need to pay Conversation charges for Business & User Initiated Conversations (varies country-wise) as well as platform charges for using a Business API-based platform like AiSensy.
AiSensy's Business API pricing starts at Rs 999/ month for Unlimited users. You can connect with as many users as you want by just paying Rs 999 monthly. There are also Conversation charges for each User-initiated Conversation are Rs 0.35 & for each Business-initiated Conversation are Rs 0.55.
To get Business API, you need to connect with a Partner like AiSensy. With AiSensy, you can create a Free Business API Account & try it in a 14-Day Free Trial.
No, you can't! The number which is active on Business API can't be registered on Apps. Also, if a number is already registered on Apps, you must delete that Account to register for Business API.
You can automate messages to your customers like welcome messages, order/ payment confirmations, abandoned cart notifications, application drop-off notifications & more by connecting your CRM/ Business Software with AiSensy.
Yes, you can access Business API on as many devices as you want using AiSensy. Unlike Business, Business API can be used on multiple devices. You can log in to AiSensy on the go using a Mobile device, PC & tabs.
While Business is tailored for small businesses & individual owners, API is built for medium to large businesses with large message volumes. But, if you want to: Use on multiple devices, Send broadcasts to over 1,00,000 users in one go,Automate Chatbot,and Send clickable buttons with messages, then choose Business API.
Yes, you can access Business API on as many devices as you want using AiSensy. Unlike Business, Business API can be used on multiple devices. You can log in to AiSensy on the go using a Mobile device, PC & tabs.
Yes, you can integrate Chatbots with a API-based platform like AiSensy. The process is really easy & you can do it yourself by reading the Chatbot Tutorial posted on our website. If not, you can ask their team to create it for you!
Before you Leave
These were 10 Benefits of API for your business.
is the best platform to nail your Business' Marketing strategy.
From Broadcasting to multi-human live chat to Green Tick; API platform AiSensy helps you utilize the max potential of Marketing.
Interested in knowing more? Check out 12 Use Case Scenarios of API with AiSensy.
Checkout Useful Resources
Marketing in : A Pro Marketer's Guide
Business App vs Business API
#1 Secret hack to use Business on multiple devices
Business API Complete Guide
Top 12 Business API Use Cases
Best 5 API providers for Businesses in
Business API is a powerful tool that allows businesses to integrate messaging directly into their business operations.
While Business App is great, the API offers exclusive features such as automations and the broadcasting function, which you won't find in the Business App. So, you might be considering an upgrade.
With so many providers available, it can be overwhelming to choose the right one. To help you, we've done the hard work and compiled a list of the top five API providers for businesses in .
List of best 5 API providers in
1. SleekFlow
We didn't just choose ourselves for the top spot'we've earned it. SleekFlow is an AI-powered omnichannel platform that enables a complete social commerce journey through conversations. As an official Business Solution Provider (BSP), we offer user-friendly web and mobile versions that integrate seamlessly with the Business API and other messaging apps.
We offer smooth onboarding and allow syncing with your existing CRM stacks, ensuring your team can hit the ground running. Whether you're migrating from another BSP or starting fresh, SleekFlow guarantees the retention of your verified status, message templates, and more.
Our transparent pricing model and programmable API allow businesses to send OTPs and 2FA messages, offering flexibility and customization.
Customers using the Business API through SleekFlow have achieved results beyond their expectations' read our customer stories!
Here's the same content in a different table style with more structured columns:
Feature
Description
Key Features & Benefits
- Blue check verification on
- Send bulk messages quickly
- Multiple logins
- automation
- no-code chatbot
- catalog
- Interactive messages
- Omnichannel Inbox
- Integrate with e-commerce platforms, CRM software
Best For
- Businesses seeking a trusted API provider with transparent pricing and seamless integration
Pricing
- US$149 per month
- US$15 per hosted number per month - Business API
How to Get Started
If you want to learn more, please visit our website API Providers.
Sign up with SleekFlow
Why Choose SleekFlow:
SleekFlow offers competitive rates while maintaining pricing flexibility.
SleekFlow leverages Meta's Cloud API, enabling fast message broadcasting at up to 500 messages per second when requested
With SleekFlow, you can trust that your Business accounts remain connected without the risk of failed message deliveries.
You can get started with SleekFlow's Business API in just 3 minutes and have immediate access to the latest features.
2. 360dialog
Image Credit: 360dialog Homepage
360dialog is a Business Solution Provider solely focused on delivering Business API solutions. With a strong presence across multiple industries, they offer essential tools for creating successful use cases.
Businesses choosing 360dialog can benefit from fast support and features like marketing automation, analytics, and tracking. Their service includes quick problem investigation in 30 minutes and an Ads & Measurement platform for enhanced performance tracking.
Feature
Description
Key Features & Benefits
- GDPR-compliant with regional hosting for data protection
- Green tick verification
- Bulk messaging and automation for newsletters
- Full funnel tracking and retargeting
- Fastest signup process
- Team inbox
Best For
- Businesses looking for dedicated API solutions with fast support, automation tools
Pricing
- Starts at over '200 for the enterprise plan
How to Get Started
- Visit their website
3. Twilio
Image Credit: Twilio Homepage
Twilio is a software company that empowers businesses by unifying their data to create more meaningful customer interactions. With the Business Platform integrated into Twilio's Messaging APIs, companies can easily send and receive messages through . Twilio also offers comprehensive SDKs, guides, and sample code to streamline integration and improve customer engagement.
Feature
Description
Key Features & Benefits
- Data-driven customer engagement
- Integrate with flexible Twilio APIs and software
- Twilio messaging engagement suite
- Multi-factor authentication or one-time passwords (OTPs) to verify accounts and users
Best For
- Businesses seeking seamless customer communication integration
Pricing
- US$0.005 Cloud per session message
How to Get Started
- Visit their website
4. DoubleTick
Image Credit: DoubleTick Homepage
DoubleTick equips your sales team to drive faster results, offering a central platform for managing all your business needs. The Official Business API lets you handle sales, support, and marketing from a single number. As a Meta Business Partner, DoubleTick helps businesses scale customer relationships efficiently.
Feature
Description
Key Features & Benefits
- Mobile and web responsive dashboard
- Send bulk broadcasts
- Define customer segments
- Number masking
Best For
- Businesses looking for an alternative for /SMS marketing
Pricing
- Starts at US$141.58/month
How to Get Started
- Visit their website
5. Wati
Image Credit: Wati Homepage
Wati is the perfect tool for businesses aiming to scale customer communication. It offers a robust Business API solution. Serving fast-growing brands in over 78 countries enables companies to automate marketing, sales, support, and service easily.
By integrating Wati with your Business API number, you can instantly unlock powerful features for personalized interactions and improved efficiency. This platform helps businesses streamline operations while boosting sales and customer engagement.
Feature
Description
Key Features & Benefits
- Broadcast features
- Create a code-free chatbot
- Shared team inbox
- Integrate with a range of business tools
Best For
- B2C companies looking for a low-cost solution provider
Pricing
- Starts at US$39 per month for growth plan
How to Get Started
- Visit their website
What are the key features to look for in a Business API provider?
Choosing a Business API provider becomes more straightforward when you know the most important features. Once you know what to prioritize, you'll find the ideal provider that fits your business vision.
1. Official Business Solution Provider (BSP)
Choose a provider that officially recognizes. This helps you avoid scammers and ensures you won't violate policies, which could lead to severe issues.
2. Easy onboarding process
An efficient onboarding process is crucial. It saves you time and allows you to experience new features before others in your industry.
3. Scalability for customer interaction
The provider should help you scale your customer interactions effectively as the number of inquiries on increases, enabling you to increase customer engagement on a larger scale.
4. Compliance with 's policies
Ensure the provider knows 's policies inside and out and aligns with data protection standards like GDPR to safeguard your customers' sensitive data.
Look for features that allow integration with CRM software like Salesforce or HubSpot, calendars, payment gateways, and task management tools to enhance efficiency and accuracy in customer service. CRM software can increase sales by 29%.
What is the difference between , Business App and Business API?
The regular app, designed for personal use, allows for one-to-one messaging, voice, and video calls but doesn't include business features like automation or multiple logins.
The Business App is tailored to small businesses and has essential business tools. At the same time, the Business API is meant for larger companies needing advanced features like automation and CRM integration. The table below shows how these three options differ.
Business App
Business API / Business Platform
Meta Verified Badge ( Blue tick)
X
'
'
Multi-agent access
X
up to four linked devices
Unlimited
Broadcast messaging
X
At risk of suspension
Unlimited
Managing multiple numbers in one view
X
X
'
Integration with other software
X
X
CRM, e-commerce software
Application method
Download from Apple App Store / Google Play Store
Download from Apple App Store / Google Play Store
via SleekFlow
What are the benefits of using Business API providers?
Business API uses a conversation-based pricing model, with rates varying based on your country and whether the conversation is user-initiated or business-initiated. Pricing is influenced by factors such as message volume and regional pricing
Read our API Pricing article for up-to-date pricing details to explore the latest rates and factors that may impact costs.
To estimate your messaging expenses you can use SleekFlow's pricing calculator to estimate your messaging costs.
How do I set up Business API for my business?
Now that you know the best options for selecting the API provider for your business and are wondering how to get started, applying and setting up Business API for your business differs from each provider. Hence, there is no one single way to do it, but generally, they all include:
Choose a Business Solution Provider (BSP): Select an official BSP to help guide you through the setup process.
Verify your Facebook business account: Ensure your Facebook Business Manager account is verified by submitting your business details to complete the Facebook Business Verification process.
Register a number: Provide a new number that hasn't been used with before.
Submit template messages: Your BSP will help submit templates and business account details for 's approval.
Set up the API: Your BSP will assist in finalizing the API setup, integrate the features, and enable communication and customer engagement automation.
Get more information on setting up the official Business API with our guide.
Meta recommends using an official Business Solution Provider (BSP) to make the most of Business API.
Score Big with Business API through SleekFlow
Setting up the Business API with SleekFlow is a smart choice if you're looking for a trusted partner with top-notch customer service. With features like broadcast messaging, automation, CRM integration, and user-friendly platforms, SleekFlow makes scaling your communications effortless.
If you're ready to take it further, their Cloud API provides an even more reliable connection and easy onboarding.
Start using Business API today and use these features to enhance customer engagement and business growth.
Discover the power of with SleekFlow!
Unleash your full potential with Business API. Your customers are waiting!
Learn moreFrequently Asked Questions
For more information, please visit Two-Way Communication Service.